To raise awareness of these issues and garner support for existing and future GPs, the College has unveiled a new campaign:  GP – Heart of the community.  

 

GP – Heart of the community

At the same time as New Zealand’s population is increasing, the number of GPs has remained static, making it more and more difficult for patients to be seen and for GPs to keep on top of their workload.

To raise awareness of these issues and garner support for existing and future GPs, the College has unveiled a new campaign:  GP – Heart of the community.  

The campaign aims to attract extra funding to train new GPs and make GP visits more affordable to those most in need.  It will help increase understanding of the pressures felt by GPs, provide assistance to those who need it and help patients get the most out of their GP visits.

At the campaign launch event, attended by Minister of Health Dr Jonathan Coleman and health sector representatives, Dr Malloy said 44% of GPs are older and ready to retire in the next 10 years, and we need more GPs overall. 

Help us support GPs

The College has developed a campaign emblem which illustrates the role and importance of GPs.  The heart-shaped stethoscope conveys the compassion and care GPs provide. The wording reflects the importance of good health for communities, and links that to the role of the GP.

GPs and their practices are encouraged to support the campaign by incorporating the campaign emblem in their communications with patients, and the wider health sector.  A range of downloadable tools have been developed for use, along with brand guidelines that explain how and where they can be positioned.
 

Downloadable resources


Downloadable web animation (GIF 300x600)


Web banner (728x180)

A3 blue poster

A3 pink poster

A4 blue poster

A4 pink poster