Showcasing member highlights through the Annual Report
By Jamie Morris, Communications Advisor
11 August 2022
Category: College and members
The annual report is our chance to highlight the great work of our members and the College.
Last year, we worked hard to showcase a range of member activites and stories (while still including the statutory requirements like the financials) and modernise the design. This year we improved that further through:
- developing a digital and interactive version
- theming and naming the annual report
- elevating Te Reo further
- incorporating stories into the photo captions.
Our digital and interactive version
We've always had the PDF version loaded to the website, but we wanted to have something a bit more modern and interactive this year, and something people could read easily on a mobile.
People read less online, so this version is condensed down to what we think are the best highlights of the year. As you scroll through, there are options to click on different pieces of content or watch videos of our members.
Check out our digital annual report here: https://www.rnzcgpannual.report/
Theme and name
This year we introduced a theme of adaptation and titled the annual report 'adapt 'on the front cover. We liked the idea of giving the report a name rather than just calling it an annual report and feel it summarises the year.
We chose that theme and name because as a membership, and a College, we changed and changed again to support New Zealand through another year of the pandemic. This year our members adapted to vaccinating for COVID-19 – often in increasingly novel ways - and then adapted again to manage COVID-19 themselves in their communities.
Using more Te Reo
We continued to elevate Te Reo this year by incorporating more words throughout the content and translating the chief executive’s and president’s messages. The messages in two languages run alongside each other, as opposed to English on one page and Te Reo on the following page to show that both languages are of equal importance.
Incorporating stories into the photo captions
We always use photos of College members rather than stock images, and this year we decided to take the opportunity and write the captions into more of a short story, rather than just "Dr XXX from Taranaki." The captions tell more of a story about their passions as a GP.
Below are some examples.